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Keep positive in tough times

Not much time for blogging, so here’s a ‘speed blog’ on positivity:

In these austere and challenging times, what sets companies apart (and this is typical of crisis behaviour) is the way they adapt to difficult circumstances and maintain that all important positive edge and good customer service.

It’s all too easy to ‘batten down the hatches’ go to ‘minimum cost, minimum effort’ and start to look internally, rather than maintaining an outward focus. In these difficult times, new ideas for cost-cutting are in big demand – new ways of being more efficient with processes and also more targeted ways to communicate effectively with customers are welcomed.

So – think positive, try not to frame answers to questions in a limiting way (a classic learning point of NLP thinking) and make sure your customer service remains top notch so you are top of the list when the recovery comes and spending starts again.

Don’t think rising costs, think value for money. Don’t list the reasons why you can’t do something, find a way that you can within the bounds of a limited budget.  Using alternative communications such as PR and Social Media could be one way to maintain contact with your customers and perhaps provides an opportunity to learn new skills and broaden your communications channels and outreach.

Just like this blog, time is short,  but with a fairly quick article – hopefully I reached you with something valuable and positive.

Ideas

Compelling communications, Ideas for your businessIdeas are what business needs – ideas about a new product, ideas about  a new angle to speak to the media, ideas to start a debate or initiate a conversation.

If you’ve hit a mental block with something, try to take some time out, change your surroundings for a few minutes and perhaps change the company you keep to discuss it. I frequently find that a walk at lunchtime before responding to that email or writing that communication helps generate a fresh perspective. Discussing it with someone outside your normal environment can also make a big difference.

Some of the top copywriters say that the last thing you should do is actually start writing, the fostering of the ideas needs to take place first. Don ‘t pick up that pencil until you’ve had time to nurture your thoughts.

The use of a coach or mentor in business is on the increase and many corporations are setting up internal mentoring schemes to help growth and foster innovation and new ideas. Sometimes a younger head can benefit from a gentle steer from a more experienced and detached professional, keeping the new ideas flowing but taking the most efficient and appropriate path to help them progress.

In the next few weeks were going to be very busy working on a new idea from a new client, so please be patient – ideas are in progress. More updates soon.

CRM (Customer Relationship Management) and BB (Baby Books)

This week I had a great exchange of ideas with Jamie Anderson at Adobe on how CRM is becoming an ‘Old School’ approach, as it tends to pigeon-hole customers and can place a tedious emphasis on identification when they contact the organisation.

Before CRM systems were invented, we really needed to get a grip on our customers and their latest interactions with an organisation. A friend of mine demonstrates this brilliantly by having a list of his regular customers preferences for Tea and Coffee when they visit his shop. He always offers them a drink while they look round, and for regulars he magically appears with their beverage of choice.

Simple, effective customer service. The database of choice is a piece of paper sellotaped to the cupboard in the kitchen, but it has proved highly effective, access times are streets ahead of MS Excel and has 100% up-time so far :-)

These days we need to go further and look at the customer experience from the customer’s point of view – how can we make it easier for them to interact with an organisation, less painful, more intuitive.  CRM systems and surveys only tell you so much, contact time with customers is what’s needed to drive improvements and capture new ideas for innovation and to create happier customers who come back for more.

Anyway, our conversation drifted interestingly to children’s books as we moved into metaphor mode, chasing the customer white rabbit and reviewing the media consumed by the very hungry caterpillar. It’s too easy to get tied up the intense world of business acronyms in an online discussion. Unusually for a blog based conversation, we still managed to build rapport, use our imagination and hold some metaphorical perspective about our topic. I would consider those points to be a good checklist when engaging online.

A great conversation, and Jamie certainly knows his ‘beans’ about CRM and CEM (Customer experience management) systems and thanks to fatherhood is clearly becoming very well read on the specialist subject of Alice in Wonderland:

Click here to read ‘CRM through the looking glass

Launch week -1

Last week marked a great deal of activity at Compelling. We set a date for some PR work with a national charity, wrote a guest blog article for another consultant and had a great evening out with a web-obsessed x-colleague where we put the world to rights on a number of fronts.

On a personal note, one of his points of clarity was around the forthcoming birth of my son/daughter and heir to the communications throne! This is due next week, so a frenzy of preparation is taking place at home as we finish the nursery and buy all manner of new items of equipment that we hope will see us through the first few weeks of parenthood.  Am I ready? I think you can never be ready for an event like this – that’s been my realisation.

Anyway, the point was made that parenthood would change me and we joked over a pint that I would look somewhat ravaged and worse for wear by this time next year.  With this in mind, the image below and this post is a small reminder of my last days of minimal responsibility in this world – to be reviewed in 12 Months on 1st March 2012.

 

Days before parenthood (1st March 2011)

 Anyway, to business – so what to record about the world as I approach fatherhood?  Change is certainly afoot on a global scale this week with the protests in Egypt, Bahrain and Libya.  After a public protest broadcast via the Radio 4, several hundred oil workers have been rescued from the desert south of Benghazi. If you wanted an example of the power of the media, this has to be one to note.

On UK turf, the ‘talk’ of economic cuts has now translated into some real reductions with the police and armed forces facing drastic cuts in salaries and numbers – that’s the recession news for now.

Also, referendum fever is gripping the country with Wales voting ‘YES’ (or ‘Oes’?) to have its own law making powers and a vote on the alternative voting system, potentially a huge change on the cards for 5 May.

Closer to home, this week I’ve been out on my bike for the first time this year, thanks to a spell of decent weather after so much wet, wind and snow in the last few months. Partly inspired by pumping up the tyres on our pushchair as we prepare for things to come, I thought it might be time to blow the cobwebs off of the most environmentally friendly way of leaving the house at high speed!! (to get to the shops, obviously…not just to escape!! :-) ).

Finally, this week brings not only Shrove Tuesday with pancakes scheduled to brighten up the kitchen, but also I see it’s national pie week – so as food is sometimes a subject close to my heart, we have a double whammy of culinary delight in the diary.  Something tells me that any son/daughter of mine might just put in an appearance before national pie week is out. (Let’s see if my prediction is true…). It’s also great to celebrate the depth and breadth of local produce now available at Farmer’s Market and in the growing number of farm shops springing up.

So – here’s to Fatherhood and the ageing effect, referendums, regime change in Wales and the Middle-East, Shrove Tuesday and lest we forget…National pie week!

2011- Brand of opportunity

Ah – branding and positioning! Great to be working on that once again after TOO MUCH internal comms and change management project work.

Yesterday I had a great dinner/brain-storming session with a friend from Oddsock Design (come on guys – don’t be shy about your new website – get it launched!!) anyway, we had a good chew on branding and marketing and PR for a couple of clients.  After a long chat we kept coming back to strategy and being benefit or user-experience focused, rather than being immersed in the ‘Speeds and Feeds’ (best said with a Scottish Accent!) as they say in technology land.

Yes, there are still Tech companies out there trading on the technological details of what makes a product tick, rather than what it can do for you. Come ON! Engineers are not holding the budgets these days and they certainly aren’t running procurement departments or taking over the board room. The guys at the top don’t want wiring diagrams, they want to know how it will make life a better experience for them or their customers - or work quicker, so they can go home and see their families earlier on a Friday.  It’s all about the experience - from getting the product out of the box, to installing it and using it in anger.

Apple generally do a great job on the OOBE (Out of the box experience). A new MAC just hums appreciatively when you switch it on. Next it they will make it purr while it starts up and playfully bat a small toy round your living room to entertain you while the blue lights pulse and it synchronises itself with its new home. 

Thinking about user experience reminded me of a great/old car advert by Volvo of all people. Volvo have done well as a brand recently in turning safe, solid and perhaps boring cars into a product that promises adventure and allows you to drive in a more challenging environment, painting the picture of a great user experience. The new breed of darker Skoda ADs are in a similiar vein… worth checking out – quite an evolved brand from its humble beginnings in the Czech republic.

 But back to Volvo – in the early days, they had a similar user experience focussed idea with an AD used in Australia featuring the strap-line “Drive it Like you Hate it” - what a great piece of turn-around marketing to make a product that might have detracted from driving with it’s safety obsessions changing it into the means for having an adventure down-under.

Volvo certainly made a good job of marketing a technical product at the time with that one – straight to the benefit, the user experience, the joy of the thing! Their engineering background still leaks through with inspiring names like the ‘XC90′ – that nearly tops the ‘IBM PC300 GL’ for thrill factor and a catchy product identity -  but I’m sure the cross-country range delivers a beast of a car that you can drive ‘like you hate it’ in all weathers!

So - keep your brands benefit and user focused in 2011.  ‘Drive it like you hate it’ also seems a pretty good motto to get us through the darker moments of February! :-)

2010 – a land of change and opportunity

Well, time for the somewhat predictable reflection on the year that was. On reflection, an utterly amazing year! Highlights would have to include looking at the potential for doing PR for astronomical projects at observatories across the country, helping broker a deal to sponsor an Arctic explorer/racer, working closely with a technology recruitment company, losing and regaining my job multiple times and ending up working on a global advocacy programme in the public sector…fantastic!

What else – oh yes, meeting a friend from 30 years ago – an amazing experience in itself. It’s not often you get to travel in time in the confines of a bar in Ringwood, back to your childhood for a natter with your best friend from junior school. The power of the internet connecting people is not to be underestimated. I’m still reeling from that one six months later. If you are going to travel in time during 2011, I recommend a comfortable pub as a suitable location for your journey. A pint and some crisps help soften the shock and cushion you against any unease – very Hitch-Hikers Guide to the Galaxy on reflection.

Oh yes, and becoming a father to be; that’s been the biggest opportunity without a doubt that’s arrived in my life. An opportunity of so many kinds. An opportunity for redesigning my home-life,  using DIY skills I never new I had, probably leading to massive economic pressure and sleep deprivation  – still, that never stopped the UK economy or anyone else, so no reason for concern on that front.

Overall, the onset of fatherhood is a huge opportunity to re-evaluate so many things, time for a huge clear-out of material possessions and also a time to look at new priorities, a new timetable and preparing for a new set of needs. Emotionally and mentally it already feels like a very cathartic and refreshing experience. It will be tough, it will be tiring, it will require a lot of hard work and some of it will smell, but I know already that it will certainly be worth it.

So…without a shadow of a doubt for this reason, 2011 will be an unbridled and amazing adventure.To those reading this, best of crimbo wishes and I hope you have the adventure you want in 2011.

So…Onwards to glory in the new year… Cheers All!

Reload your creativity – ‘off-line’ doesn’t mean OFF!

Peace is ‘the moment when you reload your rifle’ according to the venerable Mr Bob Dylan.

A cynical definition for a cynical world perhaps, but it’s also true that you do need time to reload, take stock and reflect before your next moment of brilliance! 

From a marketing and communications perspective, going ‘dark’ for a while can also be the right strategy at certain moments. Large corporations do this all the time, when financial results are about to be published or some unspeakable merger is on the cards and they can’t possibly comment, you can’t get a squawk out of them.

You also see this tactic in the dizzy world of the celebrity, something is going on, but ‘no comment’ can send the press into a whirl-wind of speculation. Let them stew for a while, make their wild assumptions, keep the paparazzi on tender-hooks until you’re ready to spill the proverbial beans. And when you do finally reveal all – watch them lap it up with renewed enthusiasm – it’s the one that they’ve been waiting for, the waiting is over and it was worth it.

On a personal level, creative folk also need some down-time to wander the earth in search of inspiration, to disconnect from it all and gently ferment that next idea or just recharge the batteries. As I read on a technical blog comment recently ‘Disconnected doesn’t mean OFF!’ – it’s well worth having a little ‘me time’ occasionally.

So – kick back, chill-out, go to the park (while we still have some!), enjoy walking though those crunchy autumn leaves or spend some time lurking in the corner of your favourite coffee house this weekend. If anyone challenges you, tell them your ‘reloading your creativity’ – and ‘they couldn’t possibly understand!’. 

Finally, make sure you take a notepad and pen for these offline moments, be ready for when inspiration strikes back.

Magnus Pyke’s dishwasher moment and reputation

Anyone remember the incident where Magnus Pyke attempted to steam a trout in his dishwasher? Some remain convinced it was Vincent Price who first did this – I’m sure it happened on the institutional BBC programme – Tomorrow’s World, but I’m still trying to track down the exact evidence…anyway, clearly an early attempt at sustainable cooking. Here’s a similar commendable effort on U Tube. 

Any information leading to the identification of this TV golden moment grately appreciated.
 
I do have a point – It’s odd what you recall and what you forget from the past.
 
I recently caught up with a friend of mine from 30 years ago – thanks to the power of internet search engines – a risky meeting on the face of it, but thankfully we hit it off again and reminisced over a pint about our younger days.

Beforehand I was nervous, would we still get on? Would we have anything to chat about??…but over and above those concerns, my gut feel was he would still be someone I’d get on with and have a positive relationship with.
 
When we were ‘nippers’  we remembered high priority headline items - Bikes, Trees, Arcade games and forgetting you towel at the swimming pool!… but we had little interest in each others families – they just weren’t on the tree climbing, bike riding agenda that summer. Predictable in many ways, but some of the particular and more obscure detail we could remember from way back when surprised us as adults – it wasn’t what we expected, it was much better!! :-)
 
It’s very much the same with customer perceptions – as a producer, you think that the price of your product and the major product features you spent so long designing for your lovely customers would be key, but it’s often not the adult things at all that consumers care about. It could be the helpful attitude of the returns department that makes the real difference, and from our childhood days, let’s not forget the ease with which you can make a sword or a Viking helmet out of the re-used packaging!  Hurrah!!

Back to the now… I’m currently working on a project to roll out a customer sat. programme called Net Promoter Score. At the heart of this is a question which all businesses are continually challenged on – would you recommend?
 
Part of this recommendation is ‘product’ – did the service or item do what it said it would? But in the competitive, commoditized, cut and paste world that we live in, products are easily copied. Marketers have known this for some time – technology or innovation is not a reliable barrier to entry. Sooner or later someone makes something similar and takes market share with a cheaper, lower price or lower spec product.
 
The bigger part of a recommendation has got to be, did you have a good relationship, even if you have forgotten all the product details, were ‘they’ (…the company) good to deal with? Did you have a good experience? – It’s also something less easy to reproduce without real understanding of your customers. You can’t ‘cut and paste’ or clone a good service experience.
 
When I met up with my mate from 30 years ago, we had a lot to catch up on. But in an amazing way, that was all minor – he was still ‘a laugh’ and still a friend… And it turned out we both had more than a few things in common.
 
Interestingly, the thing I really remembered about my friend, coming back to perceptions of organisations and Net Promoter, was my gut feeling from a people perspective – amazingly and this was ‘bang on’ after 30 years!  – Just like Net Promoter Score, behind all of it is the relationship – and that’s you really base a recommendation or a friendship upon.

Our man at the Pole – James Davers!

Just a short post and a fantastic end to the week with a couple of lovely photos of James Davers reaching the North Pole, on behalf of Help for Heroes.

Well done James – just an amazing effort!! I’m a little bit speechless looking at these. Wow.

James (left) at the North Pole

 

If you’re inspired by James’s trip, coming fourth overall in the Polar race, please sponsor him: http://www.justgiving.com/racetothepole   If you know him in person, a pint is in order!

Good work James and thanks for flying the Polar recruitment flag too.

James and his Polar bear, up North!

The Ears have it

Reminder: Activate your ears

Some say that you can’t beat a modern digital gadget to help with managing communications  – where would you be without your smart-phone? While I wait in the checkout queue at Sainsbury’s I can check three different email accounts, surf the web, or receive an SMS to remind me to buy the right type of Toothpaste from the bewildering array displayed on the shelves!!

However, sometimes this constant electronic contact can become a little wearing and it’s proved on numerous occasions to be the least effective way for resolving an argument or problem over any kind of significant detail or semantic disagreement.

Digital communications are also great when you’re in ‘Happy Apple’ mode – feeling positive about the world and marvelling at the glow of blue LEDs that exude confidence and seduction from your new toy. But if you’re tired or battling with complexity I have discovered two new gadgets that outperform these gizmos. The good news is that they come pre-installed on human being v1.1 and you get two as part of the standard offering with few exceptions.

Ears are without question one of the best communication tools we have – they sit nicely away from that blunt transmitter in the middle of the communications portal that sits above our neck, in a rather superior elevated side location, teasing us with a sly side-on profile view. In terms of design these instruments are subtly angled towards the front for optimum reception and work best in conjunction with appropriate levels of eye-contact, signalling that they are charged, on-line and have a decent signal.

Communicating is as much about receiving as it is about transmitting. With the growing choices of social media and digital broadcast channels, it’s far too easy to fall into the trap of attempting to transmit on every level, when targeting, messaging and the quality of what you say is more important that the frequency with which you tweet it. If you are stuck in broadcast mode, you also tend to miss the important replies when they come back in the other direction as a response to your outputs. You can’t judge the mood of your attractors and detractors if you don’t have an inbound channel as part of your communications portfolio. Receiving as well as sending has been part of the communications model  since it was first considered by engineers and comms. theorists alike.

 A man falls in love through his eyes, a woman through her ears.

A close friend of mine who is the director of a local design consultancy recently visited me for a ‘catch-up’ session after a prolonged spell away from work. On one level we had a great conversation about her business and plans for driving forward in the next few months and at same the time I felt that perhaps I wasn’t contributing much in terms of articulating new ideas or areas for exploration.

Subsequently we spoke on the phone a few weeks later and I was pleasantly surprised to hear that she went away from our meeting fired up with enthusiasm and ready to embrace new business plans. Reflecting on this, it’s not always what you say in this type of one to one scenario, but what you facilitate out of your fellow conversationalist. Don’t just broadcast; taking the lead in a conversation can include involving and encouraging others to contribute.

On further reflection on this topic, from my recent Jury service on a long-running case, the most powerful instrument I have seen wielded by a defence barrister in court seems to echo and underline this principle rather well. 

Although repeated requests for specific details in court often put participants on the back foot, the pivotal moments of the proceedings were all preceded with a carefully articulated question. This was followed up by a beckoning open gesture or a raised eye-brow, underlining that it was time for the witness to contribute. What was happening in-front of us was intense and closely managed ear-centric activity, the defence compelling the witness to speak and contribute to the discussion. 

And how was this highly prized, expensive tactic delivered by the educated barrister assigned to the case, following years of legal study and rigorous testing?  - with attention, eye-contact and one of the best communication tools of all – with a short amount of audio ‘white-space’, more commonly known as silence.